The flooring industry produces millions of square feet of product every year. The materials, manufacturing processes, and end-of-life disposal all have environmental consequences. Making an informed choice matters.

The PVC Problem

Most vinyl and SPC flooring uses PVC as its primary material. PVC production:

• Releases dioxins — some of the most toxic chemicals known
• Requires chlorine gas in manufacturing
• Creates microplastics during wear and degradation
• Is extremely difficult to recycle (less than 1% of PVC is recycled)
• When burned (in landfills or incinerators), releases hydrochloric acid

SuperOak's Greener Approach

SuperOak eliminates PVC entirely. Our mineral-based core is made primarily from natural limestone — an abundant, low-impact material. Key environmental benefits:

• Zero PVC — no chlorine chemistry, no dioxins in production
• Natural materials — limestone is one of Earth's most abundant minerals
• Longer lifespan — AC5 durability means less frequent replacement and less waste
• Low VOC emissions — minimal impact on indoor and outdoor air quality

The Blue Eleven Innovation

Our parent company Benchwick goes even further with Blue Eleven technology — a core material made from 80% recycled ocean plastic. This innovation earned a Green Product Award and proves that premium flooring and environmental responsibility can coexist.

Make a Difference

Every square foot of non-PVC flooring you install is PVC that doesn't end up in the environment. Choose wisely. Shop SuperOak non-PVC flooring.